I own complex B2B websites end to end
I lead the strategy, systems, and optimization behind complex B2B websites—connecting customer experience, technology, and measurement to business growth.
Web & Digital
Experience
Mode Optimize
Connected
CRO & Experimentation
+18%weekly lead growth
Continuous testing across high-intent digital journeys.
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Selected results
Web ownership with measurable outcomes
I have owned strategy and operations across three B2B websites, led a seven-person cross-functional team, and delivered platform, GTM, and experimentation programs with measurable results.
- 14+ years
- Multi-site ownership
- 500+ page platforms
- Cross-functional leadership
- B2B technical products
End-to-end ownership
Strategy, operations, optimization, and implementation
I manage websites as operating systems for acquisition and customer experience—from roadmaps and stakeholder priorities to publishing workflows, measurement, experimentation, and platform quality.
Hands-on depth across CMS, analytics, automation, CRM, and front-end code helps me turn plans into shipped work without losing sight of long-term platform health.
Selected work and outcomes
Examples of how I connect platform decisions, customer needs, and hands-on execution to measurable business results.
250+ pages migrated · Site health 76% → 99%
Multi-site platform modernization
Led two legacy CMS migrations totaling more than 250 pages. Built scalable Webflow structures and publishing workflows while improving technical site health from 76% to 99%.
See the AQUALAB case study →- 250+ pages migrated
- 99% site health
- 2 corporate websites
+18% weekly leads · 2–3 experiments per week
Experimentation and customer journeys
Ran 2–3 tests per week across three corporate websites, using behavioral analytics, customer insights, and journey mapping to remove friction and improve high-intent conversion.
See the CRO case study →- 18% more weekly leads
- 16% gated-content conversion
- 6% demo-request conversion
#1 organic ranking · 100s of high-intent users monthly
Organic lead-generation tools
Built JavaScript calculator tools that ranked first for high-intent searches, attracted hundreds of organic users per month, and integrated with Webflow and Pardot to capture, route, and track inbound leads.
- #1 organic ranking
- 100s of high-intent users monthly
Experience at a glance
Senior-level ownership with hands-on depth
Across 14+ years, I have owned multi-site roadmaps, managed a 500+ page platform, supported continuous launches, and led a seven-person team across design, development, motion, and project management.
I translate requirements across marketing, product, engineering, and business teams into durable customer-facing systems.
Areas of focus
What I own and improve
I connect strategy and day-to-day operations so teams can launch faster, learn, and improve.
Web strategy and operations
Multi-site roadmaps, CMS ownership, intake, prioritization, publishing workflows, QA, localization, and platform health.
Digital experience and CRO
Customer journeys, qualitative UX research, A/B testing, behavioral analytics, funnel analysis, and conversion optimization.
Analytics and acquisition
GA4 reporting, attribution, technical SEO, organic acquisition, performance monitoring, and actionable measurement.
Marketing systems and GTM
Marketing automation, CRM integration, lead routing, product launches, campaign infrastructure, and e-commerce.
Hands-on web implementation
Webflow, WordPress, Shopify, CMS architecture, HTML, CSS, JavaScript, responsive experiences, forms, and tracking.
Platforms
The systems behind the work
I have built and managed connected web systems using the platforms most relevant to modern B2B marketing teams.
- Webflow
- WordPress
- Shopify
- Google Analytics 4
- Salesforce
- Salesforce Account Engagement
- SEMrush
- Microsoft Clarity
- Hotjar
- Weglot
- Jira
- Confluence
- HTML, CSS & JavaScript
Start a conversation
Need a senior web lead?
I bring strategy, systems thinking, and hands-on depth to complex websites that need to perform.