I own complex B2B websites end to end
Strategy, operations, customer journeys, and conversion, backed by hands-on experience across CMS, analytics, automation, CRM, and front-end implementation.
Web & Digital
Experience
Connected
CRO & Experimentation
+18% weekly lead growth
Continuous testing across high-intent digital journeys.
Explore the connected system
Selected results
Web ownership with measurable outcomes
I have owned strategy and operations across three B2B websites while leading CMS migrations, continuous GTM launches, experimentation programs, and platform improvements.
End-to-end ownership
Strategy, operations, optimization, and implementation
I manage websites as operating systems for acquisition, customer experience, and GTM execution. That includes setting roadmaps, prioritizing stakeholder needs, improving publishing workflows, maintaining platform quality, measuring customer behavior, and running experiments.
When execution requires it, I can work directly in the CMS, analytics stack, marketing automation platform, CRM, or front-end code. That hands-on depth helps me turn plans into shipped work while keeping long-term platform health in view.
Selected work and outcomes
Examples of how I connect platform decisions, customer needs, and hands-on execution to measurable business results.
Multi-site platform modernization
Led two legacy CMS migrations totaling more than 250 pages. Built scalable Webflow structures and publishing workflows while improving technical site health from 76% to 99%.
See the AQUALAB case study →- 250+ pages migrated
- 99% site health
- 2 corporate websites
Experimentation and customer journeys
Ran 2–3 tests per week across three corporate websites, using behavioral analytics, customer insights, and journey mapping to remove friction and improve high-intent conversion.
- 18% more weekly leads
- 16% gated-content conversion
- 6% demo-request conversion
Organic lead-generation tools
Built JavaScript calculator tools that ranked first for high-intent searches, attracted hundreds of organic users per month, and integrated with Webflow and Pardot to capture, route, and track inbound leads.
- #1 organic ranking
- 100s of high-intent users monthly
Experience at a glance
Senior-level ownership with hands-on depth
Across 14+ years, I have owned multi-site roadmaps, managed a 500+ page web platform, supported continuous product and campaign launches, and managed a seven-person cross-functional team spanning design, web development, motion, and project management.
I work across marketing, product, engineering, and business teams to translate complex requirements into customer-facing experiences and durable web systems.
Areas of focus
What I own and improve
My work connects strategy and day-to-day web operations so teams can launch faster, learn from customer behavior, and improve performance over time.
Web strategy and operations
Multi-site roadmaps, CMS ownership, intake, prioritization, publishing workflows, QA, localization, and platform health.
Digital experience and CRO
Customer journeys, qualitative UX research, A/B testing, behavioral analytics, funnel analysis, and conversion optimization.
Analytics and acquisition
GA4 reporting, attribution, technical SEO, organic acquisition, performance monitoring, and actionable measurement.
Marketing systems and GTM
Marketing automation, CRM integration, lead routing, product launches, campaign infrastructure, and e-commerce.
Hands-on web implementation
Webflow, WordPress, Shopify, CMS architecture, HTML, CSS, JavaScript, responsive experiences, forms, and tracking.
Platforms
The systems behind the work
I have built and managed connected web systems using the platforms most relevant to modern B2B marketing teams.
- Webflow
- WordPress
- Shopify
- Google Analytics 4
- Salesforce
- Salesforce Account Engagement
- SEMrush
- Microsoft Clarity
- Hotjar
- Weglot
- Jira
- Confluence
- HTML, CSS & JavaScript
Need a senior web lead?
I am interested in Senior Manager and senior individual-contributor roles spanning web strategy, digital experience, website management, web operations, and optimization. I am also open to select consulting projects where my background is a strong fit.