Ross bridges digital strategy and human experience, crafting websites, marketing systems, and experiments that move people and brands forward.
I’m a Web Marketing Manager who loves turning complex digital ecosystems into clear, high-performing experiences. For 12+ years, I’ve worked at the intersection of web strategy, marketing operations, and experimentation, helping teams build websites that drive results and actually make sense to the people using them.
I thrive on solving problems, simplifying systems, and connecting the dots between CMS, analytics, automation, and CRM to create growth-ready, scalable platforms. Whether it’s replatforming a legacy site, running CRO experiments, or streamlining workflows, I roll up my sleeves to get things done and make it enjoyable for the teams I work with.
Impact, clarity, and collaboration aren’t just buzzwords to me, they’re how I build digital experiences that stick.
What's important to me
Great digital work balances empathy for users with clear business impact.
Design
Design should solve real problems, not just look good. I focus on clarity, usability, and systems that scale, creating experiences that feel intentional and easy to navigate.
Experimentation
Progress comes from testing and learning. I believe in small, low-risk experiments that validate ideas early and inform smarter decisions before committing to large builds.
Measuring
Great marketing and user experience are measurable. I prioritize understanding what is working, what is not, and why, using data to connect UX decisions to real business impact.
Workflows
Strong workflows enable great work. I care deeply about building processes and tools that reduce friction, improve collaboration, and help teams move faster with confidence.
Skills
Digital strategy and web
Web strategy and planning
Website architecture and information design
Web design and UX fundamentals
Conversion optimization
Content strategy and CMS structure
SEO fundamentals and on-page optimization
Accessibility best practices
Performance optimization
Experimentation
HTML, CSS
Static site generators
Webflow
Low-code and no-code tools
CMS and component systems
Analytics implementation
Marketing automation and integrations
Planning and measuring
Project management
Cross-functional leadership
Marketing operations
Roadmapping and prioritization
Experimentation and testing
Measuring marketing and UX impact
Workflow design and process improvement
Documentation and knowledge sharing