B2B experimentation and conversion
Turning behavioral insight into a continuous program for measurable growth.
The opportunity
Across three B2B websites, high-intent journeys needed a more consistent system for identifying friction, prioritizing improvements, and learning from customer behavior.
The approach
I established a continuous experimentation cadence of two to three tests per week. Behavioral analytics, customer insights, and journey mapping informed the hypotheses and helped focus work on meaningful conversion points.
The program connected measurement with implementation, allowing findings to become shipped improvements rather than isolated reports.
Results
What this demonstrates
Effective CRO is an operating discipline: combine customer evidence, analytics, prioritization, rapid execution, and measurement into a repeatable system that improves over time.