Digital strategy meets human experience.
Over 10 years in web strategy and marketing ops, I lead teams to build seamless digital experiences that deliver impact.
AROYA Website Replatform
Upgrading AROYA’s web ecosystem for a faster, more efficient
digital workflow
Web Operations Lead + Designer
The AROYA website was originally built on a fully custom system that limited marketing agility. We rebuilt it in Webflow and integrated it with existing analytics and marketing automation tools. The result was faster publishing, improved SEO performance, and reduced technical debt.
134
Pages transfered
99%
Site health score
6
Week build time
AROYA Interactive Lead Gen
Providing free agronomic tooling for cannabis cultivators
Project Lead + Designer
AROYA’s interactive lead generation tools made complex cultivation data accessible—and actionable. By launching a VPD slider and irrigation calculator integrated with Salesforce, we created a seamless way for growers to engage, learn, and convert. The result: an 18% week-over-week lift in new prospects and growing enthusiasm from both users and stakeholders.
18%
Increase in leads
2
Week build time
AQUALAB 3
Launching a product microsite to test a new design system and multilingual strategy
Web Operations Lead + Designer
The AQUALAB 3 microsite served as a low-risk testbed for a new design system and multilingual strategy. Built with a static site generator, it delivered fast performance and actionable insights that shaped the broader AQUALAB website roadmap.
28%
of total traffic viewed
on translated pages
5
languages tested
